金字招牌

jīnzì-zhāopái
idiom #67,778

Meanings

  1. 1 gold-lettered signboard
  2. 2 a prestigious brand name; a trusted reputation

Examples

HSK 4
Chéngxìn shì qǐyè de jīnzì-zhāopái.
Integrity is a company's gold-lettered signboard.
HSK 6
Zhè jiā lǎo diàn shì běndì de jīnzì-zhāopái.
This old shop is a prestigious local name.
HSK 6
Tā kào shílì dǎzào le zìjǐ de jīnzì-zhāopái.
He built his gold-standard reputation through real ability.

Tips

culture
Traditional Chinese shops hung lacquered signboards with gilt-carved characters (金字), the more prestigious the shop, the heavier the gold. The phrase still evokes a brand whose name alone vouches for quality.

Stroke Order

jīn
zhāo
pái