The most important thing in business is integrity.
Tips
culture
诚信 is one of the core values in both Confucian tradition and modern Chinese society. China's social credit system is formally called 社会信用体系, reflecting how seriously 信 (trust/credit) is taken.
usage
讲诚信 means 'to value/practice integrity'. 诚信 is more formal and abstract than 诚实 (chéngshí, honest), which describes a personal quality.
