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招牌

zhāopái
noun HSK 7 #9,250

Measure Word

一块招牌 kuài

Meanings

  1. 1 signboard
  2. 2 shop sign
  3. 3 trademark
  4. 4 signature (dish, move, etc.)

Examples

这家店的招牌菜是红烧肉。
Zhè jiā diàn de zhāopái cài shì hóngshāoròu.
This restaurant's signature dish is braised pork belly.
门口挂着一块很大的招牌。
Ménkǒu guàzhe yī kuài hěn dà de zhāopái.
A large signboard hangs at the entrance.
他的招牌笑容让人印象深刻。
Tā de zhāopái xiàoróng ràng rén yìnxiàng shēnkè.
His trademark smile leaves a deep impression.

Tips

usage
招牌 literally means a shop sign, but is widely used figuratively to mean someone's 'signature' trait, skill, or product. 招牌菜 = signature dish.
memory
Think of 招 (beckon) + 牌 (sign) — a sign that beckons customers inside.

Stroke Order

招 zhāo
牌 pái