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招牌

zhāopai
noun HSK 7-9 #9,250

Measure Word

一块招牌 kuài

Meanings

  1. 1 signboard
  2. 2 shop sign
  3. 3 trademark
  4. 4 signature (dish, move, etc.)

Examples

HSK 4
门口挂着一块很大的招牌。
Ménkǒu guà zhe yíkuài hěn dà de zhāopai.
A large signboard hangs at the entrance.
HSK 5
这家店的招牌菜是红烧肉。
Zhè jiā diàn de zhāopáicài shì hóngshāoròu.
This restaurant's signature dish is braised pork belly.
HSK 6
他的招牌笑容让人印象深刻。
Tā de zhāopai xiàoróng ràng rén yìnxiàng shēnkè.
His trademark smile leaves a deep impression.

Tips

usage
招牌 literally means a shop sign, but is widely used figuratively to mean someone's 'signature' trait, skill, or product. 招牌菜 = signature dish.
memory
Think of 招 (beckon) + 牌 (sign) - a sign that beckons customers inside.

Stroke Order

招 zhāo
牌 pái