Crystallized in 2025 as users grew tired of over-polished celebrity accounts, AI-generated influencer content, and PR-controlled comments.
活人感 praises someone for sounding like a live, imperfect person: typos, unfiltered selfies, oversharing, real opinions. The opposite is
工业糖精 'industrial saccharine' or AI-generated blandness. Named a 2025 Top 10 buzzword by 《
咬文嚼字》.