China's biggest book fairs are 北京国际图书博览会 (Beijing International Book Fair, BIBF) and 上海书展 (Shanghai Book Fair). Hong Kong's annual 香港书展 in July draws huge public crowds and is a major literary event in the Sinophone world.
memory
书 (book) + 展 (display/exhibit) = exactly what it sounds like. The same 展 appears in 画展 (art exhibition) and 车展 (auto show).
