Left side
古 supplies the sound — gǔ shifting to gù, just a tone change.
古 itself depicts ten generations of mouths handing down words (
十 +
口), the picture of antiquity. That nuance reinforces
故 beautifully: a 'reason, cause, old story' all draw on the same flavour of inherited fact. Same phonetic in
估 estimate,
姑 aunt,
苦 bitter.