哈根达斯 is a four-syllable transliteration of 'Häagen-Dazs', the American ice-cream brand whose Danish-sounding name is itself made up (the founders, Brooklyn-based Reuben and Rose Mattus, invented the spelling in 1961 to evoke Old-World quality). In China the brand is positioned as a luxury treat — its long-running ad slogan
爱她，
就请她吃哈根达斯 'If you love her, take her to Häagen-Dazs' became a cultural reference for hyper-marketed romance.
