起点 launched in 2002 and became the engine of China's web-novel boom — pioneer of the per-chapter micropayment model, home to the 'platinum author' (
白金作家) tier system, and source of titles like 《
诛仙》 ('Jade Dynasty') and 《
盗墓笔记》 ('Grave Robbers' Chronicles'). Now part of Tencent's
阅文集团.