Coined as a parody of
社交恐惧症 (shèjiāo kǒngjùzhèng, 'social anxiety disorder'). Went viral on Bilibili and Douyin in 2021 after a video of streamer
双喜哥 (Shuāngxǐ Gē) confidently introducing himself to strangers. Often shortened to
社牛 (shèniú); the opposite is
社恐 (shèkǒng).