图文

圖文
túwén
noun #46,173

Meanings

  1. 1 illustrated post (images + captions)
  2. 2 picture-and-text content

Examples

Tā zài Xiǎohóngshū fā le yì piān tàndiàn túwén.
She posted an illustrated restaurant review on Xiaohongshu.
Shìpín tài fèijìn, wǒ háishi zuò túwén bózhǔ ba.
Video is too much work — I'll stick to being a picture-and-text blogger.

Tips

culture
On Xiaohongshu, Weibo, and WeChat Channels, content is usually categorized as 图文 (image post) vs 视频 (video). 图文 posts average 3–9 photos with short captions — the dominant format on Xiaohongshu. 图文带货 = affiliate-style shopping posts.

Stroke Order

wén