Video is too much work — I'll stick to being a picture-and-text blogger.
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On Xiaohongshu, Weibo, and WeChat Channels, content is usually categorized as 图文 (image post) vs 视频 (video). 图文 posts average 3–9 photos with short captions — the dominant format on Xiaohongshu. 图文带货 = affiliate-style shopping posts.