Phonetic transliteration of 'Woodstock' —
伍德 (Wǔdé) for 'Wood-' and
斯托克 (sītuōkè) for '-stock'. The 1969 festival drew about 400,000 attendees and featured Jimi Hendrix, Janis Joplin, The Who, and Santana, among others. The brand has been revived for anniversary festivals in 1994, 1999, and 2019, with the 1999 edition becoming notorious for riots and fires.