Founded in Suzhou in 2015. The name riffs on the standard sugar-level vocabulary of Chinese milk-tea menus (
三分/
五分/
七分/
全糖) — positioning 7
分 as the ideal balance of sweet-but-not-too-sweet. The chain rode the
杨枝甘露 (mango-pomelo-sago) trend that swept tea-shop menus in the late 2010s.