Langjiu is produced in Erlang town, Gulin, Sichuan.
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Distilled in 二郎镇 across the Chishui River from Maotai, 郎酒 uses the same 酱香型 (sauce-aroma) process and very similar water and climate. Its flagship 青花郎 is marketed as 'China's other 酱香 baijiu' - directly positioned as Maotai's neighbor and rival.