舍得酒

捨得酒

shědéjiǔ

popculture

Measure Word

一瓶舍得酒 píng

Meanings

1 Shede liquor (Sichuan baijiu brand, name evokes the Chinese philosophy of 'giving up and gaining')

Characters

Examples

舍得酒以"舍得"文化为品牌理念。

Shědéjiǔ yǐ "shědé" wénhuà wéi pǐnpái lǐniàn.

Shede liquor uses the philosophy of 'shede' as its brand concept.

这瓶舍得酒是送给长辈的。

Zhè píng shědéjiǔ shì sòng gěi zhǎngbèi de.

This bottle of Shede is a gift for the elders.

Tips

culture

舍得 is a Buddhist-inflected notion: 有舍才有得 — 'only by giving up can one gain.' The brand leans into it hard in its marketing, arguing that to make premium 浓香 baijiu you must 'give up' (舍) yield to 'gain' (得) quality — only the middle portion of each distillation is kept.

Stroke Order

舍 shě

得 dé

酒 jiǔ