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蓝海

藍海
lánhǎi
noun

Measure Word

一片蓝海 piàn

Meanings

  1. 1 blue ocean (uncontested market space)
  2. 2 unexplored market

Examples

新能源汽车曾经是一片蓝海。
Xīnnéngyuán qìchē céngjīng shì yī piàn lánhǎi.
New energy vehicles used to be a blue ocean market.
公司想从红海竞争转向蓝海战略。
Gōngsī xiǎng cóng hónghǎi jìngzhēng zhuǎnxiàng lánhǎi zhànlüè.
The company wants to shift from red ocean competition to a blue ocean strategy.

Tips

usage
Often paired with 红海 (red ocean, saturated market). Comes from the 2005 book 'Blue Ocean Strategy' which became a Chinese business buzzword.

Stroke Order

蓝 lán
海 hǎi