红海

紅海

hónghǎi

noun #34,643

Meanings

1 saturated, highly competitive market
2 Red Sea (geography)

Characters

Examples

国内手机市场早就变成红海了。

Guónèi shǒujī shìchǎng zǎo jiù biànchéng hónghǎi le.

The domestic smartphone market turned into a red ocean long ago.

与其在红海里厮杀，不如找个蓝海。

Yǔqí zài hónghǎi li sīshā, bùrú zhǎo ge lánhǎi.

Rather than fighting it out in a red ocean, better to find a blue ocean.

Tips

usage

Business jargon borrowed from the book Blue Ocean Strategy. Paired with 蓝海 (blue ocean, untapped market). The literal Red Sea meaning is capitalized (红海, 红海地区).

Stroke Order

红 hóng

海 hǎi