When I was little, Naobaijin ads were on TV every single day.
Tips
culture
Its slogan 今年过节不收礼，收礼只收脑白金 'this holiday I accept no gifts, except Naobaijin' ran on Chinese TV for years from the early 2000s and is one of the best-known ad lines in China. Many viewers found it grating, but it made the product a standard gift for elderly parents.
history
Launched in the late 1990s by the entrepreneur 史玉柱. The name means 'brain platinum' (脑 'brain' + 白金 'platinum'), but the product is a melatonin sleep aid sold as capsules with an oral liquid.
