种草

種草
zhǒngcǎo
verb

Meanings

  1. 1 to be tempted to buy something
  2. 2 to get someone interested in a product
  3. 3 to recommend (and create desire for)

Characters

Literally 'to plant grass' — desire for a product grows in your heart like grass sprouting.

Examples

Wǒ bèi zhège bózhǔ zhǒngcǎo le yī kuǎn xiàngjī.
A blogger got me hooked on a camera.
Bié zài gěi wǒ zhǒngcǎo le, wǒ qiánbāo shòubùliǎo.
Stop recommending things to me — my wallet can't take it.

Tips

culture
Core e-commerce and social media term. Xiaohongshu () is built around 种草 culture — users share product reviews that 'plant seeds' of desire. The opposite is 拔草 (pull out the grass = buy it or lose interest).
memory
Someone plants a seed (种草) of desire in your heart. It grows and grows until you either buy it (拔草, pull the grass) or the desire fades.

Stroke Order

zhǒng
cǎo