梗, 'meme / running joke / punchline / setup'. A versatile internet word: 玩梗 (to make a joke / use a meme), 接梗 (to riff on a meme), 梗图 (meme image), 烂梗 (dead/tired meme). 烂 literally means 'rotten'.
culture
Origin: 梗 was a misheard / popularized rendering of 哏 from 相声 (traditional crosstalk comedy), where 哏 means a punchline. Internet usage normalized the misspelling 梗, and now 梗 is the dominant form.
