消费升级

消費升級

xiāofèishēngjí

noun

Meanings

1 consumption upgrade
2 shift toward higher-quality consumer goods

Characters

to consume; disappear

to rise, ascend

Examples

消费升级带动了高端品牌的销售。

Xiāofèi shēngjí dàidòngle gāoduān pǐnpái de xiāoshòu.

Consumption upgrading has boosted sales of premium brands.

年轻人的消费升级体现在咖啡和护肤品上。

Niánqīng rén de xiāofèi shēngjí tǐxiàn zài kāfēi hé hùfūpǐn shàng.

Young people's consumption upgrade shows up in coffee and skincare.

这个品牌抓住了消费升级的机会。

Zhège pǐnpái zhuāzhùle xiāofèi shēngjí de jīhuì.

This brand seized the opportunity of consumption upgrading.

Tips

culture

消费升级 was a core buzzword of 2016-2019 Chinese retail: rising middle-class incomes moving buyers from cheap functional goods toward brand, design, and experience. Its flip-side term 消费降级 (downgrade) became popular after 2022 as the economy slowed.

Stroke Order

消 xiāo

费 fèi

升 shēng

级 jí