Niánqīngrén de xiāofèi shēngjí tǐxiàn zài kāfēi hé hùfūpǐn shàng.
Young people's consumption upgrade shows up in coffee and skincare.
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消费升级 was a core buzzword of 2016-2019 Chinese retail: rising middle-class incomes moving buyers from cheap functional goods toward brand, design, and experience. Its flip-side term 消费降级 (downgrade) became popular after 2022 as the economy slowed.