消费降级

消費降級

xiāofèijiàngjí

noun

Meanings

1 consumption downgrade
2 shift toward cheaper purchases and frugality

Characters

to consume; disappear

to descend; lower

Examples

最近大家都在消费降级。

Zuìjìn dàjiā dōu zài xiāofèi jiàngjí.

Recently everyone is downgrading their consumption.

经济不景气,消费降级很明显。

Jīngjì bù jǐngqì, xiāofèi jiàngjí hěn míngxiǎn.

With the economy weak, consumption downgrade is obvious.

我最近消费降级,不买奢侈品了。

Wǒ zuìjìn xiāofèi jiàngjí, bù mǎi shēchǐpǐn le.

I'm downgrading my spending lately and not buying luxury goods.

Tips

culture

Opposite of 消费升级 (consumption upgrade). Popularized around 2018 and especially visible after 2022 as younger urbanites cut back on dining out, travel, and brands, flocking instead to Pinduoduo, 1688, and discount chains like Miniso or Sam's Club.

Stroke Order

消 xiāo

费 fèi

降 jiàng

级 jí