Many classic danmei novels were serialized on Jinjiang.
Tips
culture
In web-novel context, 晋江 almost always means 晋江文学城 (Jinjiang Literature City, jjwxc.net), founded 2003, the flagship female-oriented Chinese web fiction site. Source of hits like 《琅琊榜》, 《魔道祖师》, 《默读》.
usage
Disambiguation: also a real place — 晋江市 (Jinjiang City) in Fujian province, famous for sports-apparel brands like Anta and 361°. Context makes clear which is meant.