This is the Taiwanese / Hong Kong transliteration. Mainland China more commonly writes 史蒂夫·乔布斯 (Shǐdìfū·Qiáobùsī). Both refer to the same Apple co-founder; pick the one that matches your audience's region.
culture
Co-founded Apple in 1976 with Steve Wozniak, was forced out in 1985, returned in 1997, and led the launches of the iMac, iPod, iPhone, and iPad before his death from pancreatic cancer in 2011.
