Guǎnggào xiānshēngduórén, chǎnpǐn hái méi shàngshì jiù yǐjīng yǐnqǐ guānzhù.
The ad campaign struck first — the product drew attention before it was even on sale.
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history
From 《左传·宣公十二年》: '先人有夺人之心' — 'to go first is to rob the opponent of their resolve.' Describes the classical principle of seizing initiative in war, later extended to debates, sports, marketing.
