东方甄选

東方甄選

Dōngfāngzhēnxuǎn

popculture

Meanings

1 Dongfang Zhenxuan (East Buy)
2 livestream e-commerce brand spun off from New Oriental education group in 2022

Characters

direction; square

to screen; select

Examples

东方甄选的主播都是前新东方老师。

Dōngfāng Zhēnxuǎn de zhǔbō dōu shì qián Xīn Dōngfāng lǎoshī.

Dongfang Zhenxuan's livestream hosts are all former New Oriental teachers.

我在东方甄选买了五斤大米。

Wǒ zài Dōngfāng Zhēnxuǎn mǎi le wǔ jīn dàmǐ.

I bought five jin of rice from Dongfang Zhenxuan.

东方甄选靠双语直播走红。

Dōngfāng Zhēnxuǎn kào shuāngyǔ zhíbō zǒuhóng.

Dongfang Zhenxuan went viral via bilingual livestreams.

Tips

culture

Founded by 俞敏洪 (Yu Minhong) after the 2021 双减 policy gutted New Oriental's tutoring business. Pivoted laid-off English teachers into agricultural-product livestream sellers. Went viral in June 2022 thanks to host 董宇辉, who mixed literary Chinese, English, and poetry into his steak and rice sales. Listed on Hong Kong stock exchange.

In Pop Culture

俞敏洪 Yú Mǐnhóng

Yu Minhong

Founder of New Oriental (新东方) and Dongfang Zhenxuan, one of the most recognized education entrepreneurs in China.

董宇辉 Dǒng Yǔhuī

Dong Yuhui

The English teacher turned viral livestream star whose literary pitches drove Dongfang Zhenxuan's 2022 breakout.

Stroke Order

东 dōng

方 fāng

甄 zhēn

选 xuǎn