history
From Cao Pi's 《论文》 ('On Literature', 3rd c. CE): 常人贵远贱近,向声背实 - 'ordinary people revere the distant and despise the near, chasing reputation while turning away from reality.' Cao Pi was complaining that critics over-praised dead authors and underrated their living contemporaries, a bias still working today.
usage
Common in arts criticism, scholarship, and any debate where people automatically defer to the old or the foreign over what's local and current. It mirrors 厚古薄今 (favoring the ancient over the modern); both flag the same intellectual bias.