From Cao Pi's 《
论文》 (Lùn Wén, 'On Literature', 3rd c. CE): '
常人贵远贱近,
向声背实' — 'ordinary people revere the distant and despise the near, chasing reputation while turning away from reality.' Cao Pi was complaining that critics over-praised dead authors and underrated their living contemporaries — a bias still working today.