Yíngxiāohào zuì ài ná míngxīng de sīshēnghuó zuòwénzhāng.
Clickbait accounts love writing pieces about celebrities' private lives.
Tips
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Strongly pejorative. 营销号 implies the account exists only to chase clicks/ad revenue with rumor, plagiarism, or copy-paste content — never legitimate marketing. Calling someone's account a 营销号 is an accusation of bad faith.
culture
Common breeding ground: 微博 (Weibo) and 微信 (WeChat public accounts), where engagement-driven content farms post celebrity gossip, fake news, and emotional outrage bait. The Chinese platform equivalent of 'tabloid Twitter accounts' or 'engagement farms'.
