营销号

營銷號
yíngxiāohào
noun

Measure Word

Meanings

  1. 1 clickbait marketing account
  2. 2 low-quality promotional account

Examples

HSK 6
Yíngxiāohào zuì ài ná míngxīng de sīshēnghuó zuòwénzhāng.
Clickbait accounts love writing pieces about celebrities' private lives.
HSK 7-9
Zhè zhǒng xiāoxi bié xìn, dōu shì yíngxiāohào xiā xiě de.
Don't trust posts like this - they're all written by clickbait marketing accounts.

Tips

register
Strongly pejorative. 营销号 implies the account exists only to chase clicks/ad revenue with rumor, plagiarism, or copy-paste content - never legitimate marketing. Calling someone's account a 营销号 is an accusation of bad faith.
culture
Common breeding ground: 微博 (Weibo) and 微信 (WeChat public accounts), where engagement-driven content farms post celebrity gossip, fake news, and emotional outrage bait. The Chinese platform equivalent of 'tabloid Twitter accounts' or 'engagement farms'.

Stroke Order

yíng
xiāo
hào