Founded 1999,
红袖添香 was acquired by Tencent's
阅文集团 and now sits in the same web-novel family as
起点 and QQ
阅读, focused on women readers. The name is a classical literary image: an idealized scene of a beautiful woman (red sleeves) adding incense beside a scholar at his desk — i.e. a poetic 'companion at study'.
