红袖添香

Founded 1999, 红袖添香 was acquired by Tencent's 阅文集团 and now sits in the same web-novel family as 起点 and QQ阅读, focused on women readers. The name is a classical literary image: an idealized scene of a beautiful woman (red sleeves) adding incense beside a scholar at his desk — i.e. a poetic 'companion at study'.

The phrase 红袖添香 itself predates the website and is a stock literary trope in classical poetry — the platform name evokes this scholar-and-muse aesthetic to set its romance-novel branding.