直播电商

直播電商

zhíbōdiànshāng

noun

Meanings

1 livestream e-commerce
2 live-streaming retail

Characters

direct, straight

commerce, merchant

Examples

直播电商在中国发展得非常快。

Zhíbō diànshāng zài Zhōngguó fāzhǎn de fēicháng kuài.

Livestream e-commerce has developed extremely quickly in China.

她辞掉工作专门做直播电商。

Tā cídiào gōngzuò zhuānmén zuò zhíbō diànshāng.

She quit her job to work full-time in livestream e-commerce.

疫情推动了直播电商行业的爆发。

Yìqíng tuīdòngle zhíbō diànshāng hángyè de bàofā.

The pandemic drove an explosion in the livestream e-commerce industry.

Tips

culture

直播电商 took off around 2019-2020 on Taobao Live, Douyin, and Kuaishou. Top anchors like 李佳琦 and 薇娅 could move hundreds of millions of yuan in a single session before regulatory crackdowns in 2021-2022 reshaped the industry.

usage

Often shortened to 直播带货 (zhíbō dàihuò, "livestream carry goods") when the focus is on the host selling; 直播电商 refers to the broader business model.

Stroke Order

直 zhí

播 bō

电 diàn

商 shāng