薇娅 (Wēiyà): Viya (Chinese livestream e-comm…

Real name Huang Wei (黄薇), born 1985. Dominated Taobao Live alongside Li Jiaqi (李佳琦) through the late 2010s and 2020. In December 2021 she was fined ¥1.341 billion for tax evasion covering 2019-2020, and her social media accounts were wiped overnight. She partially returned to livestreaming via her company Qianxun in 2023-2024.

usage

Always referred to by her on-air name 薇娅 rather than 黄薇. Pairs with 李佳琦 in Chinese livestream-commerce history — together they were nicknamed '带货双雄' (the two kings of product-pushing).

In Pop Culture

薇娅 Wēiyà

Viya

Chinese livestream e-commerce host born 1985. Routinely drew tens of millions of viewers on Taobao Live; her Singles' Day sessions broke records for single-host sales. Fined ¥1.341 billion for tax evasion in December 2021 and removed from major platforms.