断货

斷貨

duànhuò

verb

Meanings

1 to run out of stock
2 to be sold out

Characters

to break off, to cut

goods, merchandise

Examples

HSK 4

这款口红已经断货了。

Zhè kuǎn kǒuhóng yǐjīng duànhuò le.

This lipstick is already out of stock.

HSK 7-9

主播说再不下单就要断货了！

Zhǔbō shuō zàibù xiàdān jiùyào duànhuò le!

The streamer said if you don't order now it'll be sold out!

HSK 7-9

爆款很容易断货，然后再返场。

Bàokuǎn hěn róngyì duànhuò, ránhòu zài fǎnchǎng.

Hot items easily sell out, then come back for a re-run.

Tips

register

断货 is a livestream-commerce battle cry: hosts shout 马上就要断货了 to create urgency. Opposite of 补货 (restock). From a retailer's perspective 缺货 is more neutral; 断货 emphasizes the abrupt cutoff.

Stroke Order

断 duàn

货 huò