爆款

bàokuǎn

noun

Measure Word

一个爆款 gè

Meanings

1 best-seller
2 hit product
3 viral sensation

Characters

to explode; to burst

style; model; item

Literally 'explosive item' — a product that sells so fast it's like an explosion.

Examples

这款口红是今年的爆款。

Zhè kuǎn kǒuhóng shì jīnnián de bàokuǎn.

This lipstick is this year's best-seller.

怎么才能打造一个爆款视频？

Zěnme cái néng dǎzào yīgè bàokuǎn shìpín?

How can you create a viral video?

Tips

culture

Originally e-commerce jargon (Taobao, Tmall) for products with explosive sales. Now used broadly for any hit — viral articles, trending shows, popular restaurants. '打造爆款' (create a hit) is a marketing buzzword.

Stroke Order

爆 bào

款 kuǎn