Three readings to keep straight, all written
哦: rising
哦 (doubt — 'oh? really?'), falling
哦 (realization — 'ah, I see'), and toneless sentence-final
哦 (friendly softener — 'alright?'). The falling and rising readings both stand alone at the START of a sentence; the toneless particle sits at the END. Match pitch to emotion or the same line will sound wrong: a flat
哦 in answer to news can read as dismissive 'whatever,' while a proper falling
哦 sounds engaged and warm.