As the name suggests, this project has environmental protection at its core.
Tips
history
From 《三国志·魏书·王昶传》: 欲使汝曹顾名思义,不敢违越也 — Wang Chang explaining to his sons why he gave them virtuous names: 'I want you to look at your names and think of their meanings, and not dare to transgress.' The idiom still carries that didactic flavor: names are meant to teach.
usage
Often starts a sentence (顾名思义,…) or appears parenthetically. A common way to introduce an obvious-sounding explanation — softens the 'duh' feeling with a touch of classical flavor.