Gaming origin:
硬控 = '
硬性控制' hard crowd control, a MOBA/MMO term (League of Legends, Honor of Kings) for effects that unconditionally lock an enemy down—stun, knock-up, freeze—as opposed to
软控 soft-CC (slow, silence). Around 2024 Douyin users started saying a captivating video/scene/person
硬控 them, meaning 'held me hostage, couldn't look away.' Named a 2024 Top 10 buzzword by 《
咬文嚼字》.