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直销

直銷
zhíxiāo
verb #37,468

Meanings

  1. 1 to sell directly (factory to consumer)
  2. 2 direct selling
  3. 3 direct marketing (often refers to MLM-style sales)

Examples

这家公司搞直销。
Zhè jiā gōngsī gǎo zhíxiāo.
This company does direct selling.
工厂直销价比较便宜。
Gōngchǎng zhíxiāo jià bǐjiào piányi.
Direct-from-factory prices are cheaper.
直销和传销不一样。
Zhíxiāo hé chuánxiāo bù yíyàng.
Direct sales and pyramid schemes are not the same thing.

Tips

culture
In contemporary Chinese 直销 has two distinct senses depending on context: (1) factory-direct sales (工厂直销, 厂家直销) — a positive selling-point meaning 'no middleman'; (2) the legally regulated MLM/direct-sales industry (Amway, Mary Kay etc.) governed by the 直销管理条例 (2005). The illegal version is 传销 (chuánxiāo), pyramid scheme — Chinese law draws a sharp line between the two.
mistakes
Don't confuse 直销 (zhíxiāo, legal direct sales) with 传销 (chuánxiāo, illegal pyramid scheme). Mixing them up is socially loaded — 传销 has a strong negative/criminal connotation in mainland China.

Stroke Order

直 zhí
销 xiāo