Lúzhōu lǎojiào shì nóngxiāng xíng báijiǔ de dàibiǎo.
Luzhou Laojiao is the standard-bearer for strong-aroma baijiu.
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Sichuan baijiu (white liquor) brand from Luzhou (泸州) on the Yangtze, marketing fermentation cellars in continuous use since 1573. The flagship 国窖1573 sits at the premium end; the company is the textbook example of 浓香型 (strong-aroma) baijiu.
The brand's premium product line, named after the year (1573, late Ming) its oldest fermentation pits were dug. A regular fixture in state banquet liquor lineups.
