Originally an art/theater term (immersive theater, immersive VR). Flipped into viral short-video vocab around 2022 with TikTok/Douyin trends like
沉浸式洗碗,
沉浸式化妆,
沉浸式整理—quiet, first-person footage of mundane tasks with no talking, meant to be soothing. Named a 2022 Top 10 buzzword by 《
咬文嚼字》.