Diànshāng píngtái de niánzhōng dà cùxiāo kāishǐ le.
The mid-year sales event on e-commerce platforms has begun.
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年中大促 (mid-year mega-sale) refers to the June shopping festival headlined by 京东 (JD.com)'s 618 — originally JD's anniversary (June 18), now China's second-biggest shopping event after Double 11 (双十一).