年中大促

niánzhōngdàcù

noun

Meanings

1 mid-year mega sale
2 (esp.) the 618 shopping festival viewed as the e-commerce calendar's mid-year peak

Characters

promotion (short for 促销)

Examples

年中大促买家电最划算。

Niánzhōng dàcù mǎi jiādiàn zuì huásuàn.

Buying home appliances during the mid-year mega sale gives you the best deal.

我等年中大促再下单。

Wǒ děng niánzhōng dàcù zài xiàdān.

I'll wait for the mid-year mega sale to place my order.

Tips

usage

In e-commerce contexts, 年中大促 is a near-synonym for the 618 sale — June marks the calendar mid-point and JD/Tmall's mid-year campaign. 年货节 anchors January, 618 / 年中大促 anchors June, 双11 anchors November, 双12 December.

grammar

Compound: 年中 (mid-year, per CC-CEDICT) + 大促 (mega sale, abbreviation of 大促销). The 大 'big' marks it as a major flagship event, not a routine weekly promotion.

Stroke Order

年 nián

中 zhōng

大 dà

促 cù