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年货节

年貨節
niánhuòjié
noun

Meanings

  1. 1 New Year goods festival
  2. 2 the e-commerce shopping event in the weeks leading up to Chinese New Year

Examples

年货节我妈囤了一冰箱的食材。
Niánhuò jié wǒ mā tún le yì bīngxiāng de shícái.
For the New Year goods festival my mum stockpiled a fridgeful of ingredients.
今年的年货节延长到了二月。
Jīnnián de niánhuò jié yáncháng dào le èryuè.
This year's New Year goods festival has been extended into February.

Tips

culture
Combines 年货 'merchandise sold for Chinese New Year' (per CC-CEDICT) — the snacks, candies, mandarin oranges, sausages, gifts, decorations and clothes households stock up on — with 节 'festival'. The traditional concept of 办年货 (laying in New Year supplies at brick-and-mortar markets) was rebranded by Taobao / JD around 2016 into a January shopping campaign.
usage
Slots into the e-commerce calendar as the post-双12 / pre-Spring-Festival sale. Sits between the Western retail year (Black Friday → Christmas) and Chinese New Year. Heavy on food, gift hampers, and red-and-gold decorations.

Stroke Order

年 nián
货 huò
节 jié