年货节

Combines 年货 'merchandise sold for Chinese New Year' - the snacks, candies, mandarin oranges, sausages, gifts, decorations and clothes households stock up on - with 节 'festival'. The traditional concept of 办年货 (laying in New Year supplies at brick-and-mortar markets) was rebranded by Taobao / JD around 2016 into a January shopping campaign.

Slots into the e-commerce calendar as the post-双12 / pre-Spring-Festival sale. Sits between the Western retail year (Black Friday to Christmas) and Chinese New Year. Heavy on food, gift hampers, and red-and-gold decorations.