国漫 covers both Chinese-produced 漫画 (comics) and 动画 (animation). The term gained heat after 2015's 《大圣归来》 and online hits like 《魔道祖师》 ignited a 'national comics rising' (国漫崛起) discourse, framed in contrast to 日漫 (Japanese) and 美漫 (American).
usage
Abbreviation of 国产动漫 — 国 ('domestic') + 漫 (the 漫 of 动漫, covering comics and anime). Because 漫 collapses two media, context decides whether 国漫 means a comic or an animated show.