国产 vs. 进口 (jìnkǒu, imported) is a common distinction in Chinese consumer culture. 国产 has shifted from implying lower quality to being a source of pride, especially for tech brands like 华为 (Huawei) and 小米 (Xiaomi).
culture
国潮 (guó cháo, 'national trend') is the movement of young Chinese consumers embracing domestic brands, blending Chinese cultural elements with modern design.