Tā cóng jiānzhí zuò qǐ, xiànzài shì quánzhí nèiróngchuàngzuòzhě.
She started as a side hustle and is now a full-time content creator.
Tips
usage
内容创作者 is the formal, platform-blessed term, used in TOS, MCN agency contracts, and policy documents. Casual / niche-specific synonyms: 博主 (blogger / poster, generic), 主播 (streamer / host), 创作者 (creator alone), and UP主 (Bilibili-specific 'uploader').
culture
Major platforms each have their own creator-monetization arms: 抖音 / 巨量引擎 (Douyin / Ocean Engine), 微信视频号 (WeChat Channels), 小红书 / 蒲公英 (Xiaohongshu / Pugongying), and 哔哩哔哩 (Bilibili Creator Incentive).