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UP主

UPzhǔ
noun

Meanings

  1. 1 uploader (person who uploads videos or content, especially on Bilibili)
  2. 2 video creator

Examples

HSK 7-9
我关注了好几个美食UP主。
Wǒ guānzhù le hǎojǐ ge měishí UP zhǔ.
I follow several food vloggers.
HSK 7-9
这个UP主的视频质量很高。
Zhège UP zhǔ de shìpín zhìliàng hěn gāo.
This uploader's videos are very high quality.
HSK 7-9
想当UP主不是那么容易。
Xiǎng dāng UP zhǔ búshì nàme róngyì.
Being a video creator isn't that easy.

Tips

culture
From Japanese うp主 (uploader), imported via Niconico and adopted by Bilibili as the standard term for channel owners. UP is pronounced by letter (you-pee). Separate ecosystems: 博主 on Weibo, 博主/达人 on Xiaohongshu, 主播 for livestreamers.

Stroke Order

主 zhǔ