变现

變現
biànxiàn
verb #49,098

Meanings

  1. 1 to monetize
  2. 2 to liquidate (an asset) / convert into cash
  3. 3 to cash in / realize value

Examples

Wǎnghóngmen dōu zài sīkǎo rúhé bǎ liúliàng biànxiàn.
Influencers are all thinking about how to monetize their traffic.
Tā bùdébù biànxiàn bùfen gǔpiào lái zhīfù yīliáo fèi.
He had to liquidate some stocks to pay medical bills.

Tips

register
Two registers: (1) finance/legal — convert an asset to cash (originally Buddhist 'manifest, take physical form'); (2) internet business — monetize traffic, fans, IP. Internet sense is the dominant one in current usage.
usage
Pattern: X 变现 ('cash in X') or X 变现 used absolutely. Stock phrases: 流量变现 (monetize traffic), 知识变现 (monetize expertise), 粉丝变现 (monetize fans).

Stroke Order

biàn
xiàn