The company sticks to its long-term strategy - unmoved by short-term winds from any direction.
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history
From Zheng Xie's (郑燮, better known as 郑板桥) Qing-dynasty poem 《竹石》 (Bamboo and Rock). The couplet reads: 千磨万击还坚劲，任尔东西南北风 - 'After a thousand grindings and ten thousand blows it stands as firm as ever; let the east, west, south, and north winds blow as they will.' Written as an inscription on his own bamboo painting - the bamboo a metaphor for the upright scholar.
usage
Paired couplet - often quoted with its mate 千磨万击还坚劲. Register is classical / inspirational; common in speeches about perseverance, political resolve, and corporate mission statements. 任 here is read rèn (to let, to allow), not rén (surname).
