Hěn duō pǐnpái dōu xiǎng cèng zhège huàtí de rèdù.
Many brands want to piggyback on this topic's popularity.
Tips
usage
Almost always negative — implies someone is exploiting a trending topic for attention without adding real value. 蹭 literally means 'to rub against/freeload.'
culture
Common accusation against influencers, brands, or minor celebrities who post about trending events just for clicks and followers.
